How Matri Collects and Uses Your Personal Information
To deliver and enhance our services, Matri gathers personal information from various sources. The type of information collected depends on how you interact with our website and services.
Types of Personal Information We Collect
“Personal information” refers to data that identifies you or can reasonably be linked to you. The categories of information collected vary based on your interaction with our website and services.
Information You Provide Directly
When using Matri’s services, you may provide the following details:
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Contact Information: Name, address, phone number, and email address.
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Order Details: Billing and shipping address, payment confirmation, email, and phone number.
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Account Information: Username, password, security questions, and other security-related data.
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Shopping Activity: Products viewed, cart items, loyalty points, reviews, referrals, gift cards, and purchase history.
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Customer Support Data: Information shared while communicating with our support team.
Certain features may require specific information. Choosing not to provide it may limit access to those services.
Information Collected Automatically
We automatically gather data about how you interact with our services (“Usage Data”) through technologies such as cookies and similar tracking tools. This may include:
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Device and browser details
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Network and connection information
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IP address
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Account usage activity
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Website interaction behavior
Information from Third Parties
Matri may also receive personal information from trusted third parties, including:
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Service providers supporting our website operations, such as Shopify.
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Payment processors that handle transaction details like card or bank information and billing addresses.
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Advertising and analytics partners who collect data through tracking technologies such as cookies, pixels, and software tools when you visit our site or engage with our communications.
All third-party information is handled in accordance with this Privacy Policy.
How Matri Uses Your Personal Information
Service Delivery
We use personal data to provide products and services, process payments, manage accounts, arrange shipping, handle returns or exchanges, and communicate about transactions or account activities.
Marketing and Promotions
Your information may be used to send promotional communications via email, SMS, or post and to display personalized advertisements on our website and other platforms. For EEA residents, this processing is based on legitimate business interests under Article 6(1)(f) of the GDPR.
Security and Fraud Prevention
Personal data helps us detect and prevent fraudulent or unauthorized activities and maintain platform security. Users are responsible for protecting their login credentials. EEA residents’ data is processed under legitimate interest for security purposes.
Customer Support and Service Improvement
We use your information to respond to inquiries, provide support, and enhance our services, based on our legitimate interest in maintaining effective customer relationships.
Cookies and Tracking Technologies
Like many websites, Matri uses cookies to improve functionality, remember preferences, and analyze user behavior. Cookies also help optimize services and tailor advertising.
You can manage cookie preferences through your browser settings, although disabling cookies may affect website functionality.
Our website recognizes the Global Privacy Control (GPC) signal, which allows users to opt out of certain data-sharing practices. However, we do not respond to other “Do Not Track” signals.
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
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Right to Access: Request details about the personal data we hold.
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Right to Deletion: Request removal of your personal data.
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Right to Correction: Request correction of inaccurate information.
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Right to Data Portability: Obtain a copy of your data or transfer it to another service.
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Right to Restrict Processing: Request limited use of your data.
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Right to Withdraw Consent: Withdraw consent where processing is based on consent.
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Right to Appeal: Appeal decisions regarding your requests.
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Communication Preferences: Opt out of marketing emails while still receiving essential service communications.
To process requests, we may verify your identity. Authorized representatives may act on your behalf with proper authorization.
Complaints
If you have concerns about how Matri handles your personal information, please contact us using the details provided on our website. If you are not satisfied with our response, you may escalate your complaint to your local data protection authority. EEA residents can contact their respective supervisory authorities.